precision fitting

While golfers are willing to spend endless hours in lessons, attempting to gain distance on their drives and perfect their putts, most overlook the sport's one real equipment advantage: clubs that fit their body and swing. Teaching pros estimate that more than 90 percent of golfers need modifications to their clubs. Few golfers take advantage of correctly fitted equipment which would vastly improve their game.

     "Every single golfer has a unique swing and a unique launch fingerprint," says Chris McGinley, head of custom fitting for Titleist. "Every golfer needs some element of customization, whether it's the driver, fairway woods, irons or wedges. Every player can benefit from fitting."

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